Knowledge Hub

Marketing data warehouse schema design: a B2C econometrics blueprint

December 22, 2025

Marketing data warehouse schema design: a B2C econometrics blueprint

Pitching econometrics to clients: how to frame value, credibility, and ROI

December 21, 2025

Pitching econometrics to clients: how to frame value, credibility, and ROI

Implementing Robyn MMM: from setup to budget optimization

December 18, 2025

Implementing Robyn MMM: from setup to budget optimization

Diminishing returns in marketing: when your next euro delivers less than your last

December 17, 2025

Diminishing returns in marketing: when your next euro delivers less than your last

Cross-channel synergy analysis: quantifying marketing interactions in B2C

December 16, 2025

Cross-channel synergy analysis: quantifying marketing interactions in B2C

Most effective social media advertising: an econometrics-driven guide for B2C marketers

December 15, 2025

Most effective social media advertising: an econometrics-driven guide for B2C marketers

Predictive analytics for agencies: forecasting campaigns and client outcomes

December 12, 2025

Predictive analytics for agencies: forecasting campaigns and client outcomes

Marketing spend optimization: how to reduce waste and improve ROI across channels

December 11, 2025

Marketing spend optimization: how to reduce waste and improve ROI across channels

Econometric forecasting in B2C marketing: methods, models and budget optimization

December 10, 2025

Econometric forecasting in B2C marketing: methods, models and budget optimization