Analytical Alley

Our AI-driven analytics boost your ROI and optimize your media mix, ensuring every dollar is well spent. You’ll see exactly how each marketing activity affects your business, simplifying management and making results predictable. It’s intelligent marketing made simple.

Ditch the old 'guess-and-hope' routine

Our Managed Software as a Service (MSaaS) offers more than just AI-powered software; we customize it to fit your specific business needs. Imagine having 500 million simulations at your fingertips, made clear and applicable with expert guidance. We cut through the marketing chaos, pinpointing where every penny can boost your business’s growth the most. No more guessing—just strategic, confident decision-making.

Marketing is broken:

40%

of Advertising Results in Ad Waste

*These numbers are derived from MMM's global market research, insights from work in the UK and Europe, and our own experience from over 100 media attribution projects in Scandinavia and the Baltics.

65%

of budget is lost in offline channels

82%

of channels are either over or underfunded

50%+

of the marketing budget is spent at suboptimal times

Our solution

With our mAI-driven media strategy, blending AI computing power and human insight, we guide marketers to slash ad waste by up to 40% and rapidly achieve business goals through smart, calculated decisions. Our comprehensive multivariable model doesn’t just crunch numbers; it predicts the impact of all factors – marketing, media activities, and macro variables – with over 90% accuracy, bringing together aspects you used to see in isolation.

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See the Whole Picture - Embrace comprehensive measurement for your marketing strategies

Case studies

Coop Pank, in collaboration with Analytical Alley, not only surpassed their growth target but also significantly increased media efficiency. Their dynamic modeling approach allowed responsive adaptations to market changes, leading to substantial growth in sales while optimizing media effectiveness, showcasing the impact of innovative media strategies in financial services.

26%

Growth Overachievement

Coop Pank surpassed its 2023 sales goal by 26%, growing 3.3 times faster than the consumer loan market.

38%

Enhanced Efficiency

Surpassed the overall target by +26%, achieving a 38% increase in media efficiency.

Kristiania, leveraging Analytical Alley's advanced analytics, exceeded its ambitious growth goals by achieving a remarkable increase in student admissions and brand strength. The strategic media ecosystem optimized investments and enhanced brand and subject awareness, showcasing the power of holistic analytics in educational marketing.

19%

Student Surge

Welcomed 4,921 new students, surpassing the target with a 19% surge in applications compared to 2022.

47%

Efficiency Boost

Demonstrating an increase from 5.4 to 8 applicants per 10k NOK invested, highlights the effectiveness of the new marketing/media strategy.

Norsk Tipping's collaboration with Analytical Alley aimed to promote responsible gambling by understanding media's influence on player behavior. Through advanced statistical models and strategic data-driven marketing, they notably reduced the share of income from risky players and decreased their monthly losses, setting a precedent for responsible marketing practices in the gambling industry.

10%

Reduction in Risky Players' Share

Norsk Tipping's income from risky players decreased within a year post-implementation (since October 2021).

20%

Positive Impact on Players

Monthly loss for risk players reduced from NOK 3,425 to 2,733 after the strategic approach.

Analytical Alley's dynamic modeling system played a crucial role in strategically aligning four out of five brands with their revenue goals within PHH Group. This underscores the significant impact of media in driving the achievement of business objectives, showcasing the effectiveness of Analytical Alley's advanced analytics in optimizing marketing strategies for sustained success.

22%

Media ROI Boost

Achieved until September 2023.

45-60%

Media Contribution

Significantly contributes to total GMV.

How it works

01

Let's talk!

First, we need to understand your company. What are your goals? What have you tried before? What data do you have? Our model is tailored for you, so let's clarify your needs.

02

Put the Data to Work

Next, we'll establish your KPIs, gather the necessary data, and start training your model. We'll help you define metrics and make the most of your data.

03

The Magic of Data Science

Our data scientists will run millions of simulations using AI to find the optimal budget for every medium.

04

Your Actionable Game Plan

Get clear, actionable insights and detailed recommendations to guide your spending decisions, ensuring you know what to invest, where, and when.

Data alone isn't enough; it needs context

That’s where our human expertise shines. We've evolved from a media agency, driven by the same need for clear, actionable insights. Our aim? To make this data immediately useful for you. Want the full story?

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Don’t just take our word for it

“I strongly recommend using Analytical Alley for media mix planning. Its advanced features enhance evaluation of ATL and digital media, optimizing campaigns and budgets effectively.With Analytical Alley, we swiftly reversed a YoY negative trend in brand traffic, achieving a +7% growth within a month. Leveraging Alley's insights also led to a +15% performance improvement by mitigating seasonal impacts.Integrating Analytical Alley into your strategy can elevate media planning efforts and drive positive outcomes.”

Giedre Vilke

Lithuanian CMO of the year 2023

"Bigbank highly values marketing efficiency, optimized ad placements, and data-driven decisions. Analytical modeling in cooperation with Analytical Alley has supported the decision-making process and media placement evaluation. It has ensured that each placement becomes a meaningful investment with a concrete impact on KPI reach. It's not just about reaching the audience; it's about connecting with them."