Case Studies

    BENU's secret to a 93% increase in media ROI

    5 min read
    BENU's secret to a 93% increase in media ROI

    In 2018, BENU set an ambitious goal to become the market leader in the pharmacy sector. Learn how they achieved a 93% increase in average media ROI through advanced marketing mix modeling.

    pharmacy
    case study
    BENU
    ROI
    market leadership

    Background

    In 2018, BENU set an ambitious goal to become the market leader in the pharmacy sector, despite facing stiff competition from companies with significantly larger media investments. To achieve this, BENU recognized the need to harness innovative analytical strategies. They partnered with Analytical Alley to deploy data-driven techniques tailored to their unique market challenges.

    The Results

    Partnering with Analytical Alley brought transformative changes to BENU's marketing approach. Utilizing advanced marketing mix modeling, BENU achieved the following:

  1. Optimize Media Spend: Enhanced media efficiency, ensuring each Euro competed effectively against larger budgets.
  2. Boost ROI: Achieved a 93% increase in average media ROI compared to the first year, with a steady annual increase of 18.3%.
  3. Achieve Sustainable Growth: Saw a 60% increase in annual revenue, outpacing the need for increased media investment due to inflation.
  4. Secure Market Leadership: Dominated both physical and e-commerce markets, maintaining leadership despite competitors' larger media investments.
  5. Enhance Media Impact: Implemented a dynamic, data-driven model that adapted to market shifts and significant external events.

    6. The Situation Before

    BENU's journey wasn't easy before they teamed up with Analytical Alley:

  6. Intense Competition: BENU was competing with rivals wielding massive media budgets.
  7. Uncertain Discount Impact: Discounts were a double-edged sword, and they needed clarity on their effectiveness.
  8. E-commerce Ambitions: The transition from brick-and-mortar to e-commerce wasn't easy.

    9. BENU didn't just overcome these hurdles; they crushed them beneath their innovative spirit and data-driven approach.

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