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November 25, 2025
Measuring YouTube advertising effectiveness: econometric insights for B2C marketers
November 18, 2025
Predictive analytics in marketing: how to forecast customer behavior and improve ROI
November 10, 2025
The 5 Ps of marketing mix: how econometric models optimize each P for B2C growth
November 5, 2025
Marketing analytics tools for European B2C organizations
October 31, 2025
How to measure campaign success: A practical guide for B2C marketers
October 28, 2025
How to optimize ad spend: an econometrics-driven guide for marketers
October 23, 2025
Marketing effectiveness: measuring and optimizing your marketing ROI
October 21, 2025
Digital marketing KPIs: what matters for B2C growth
October 17, 2025
Digital marketing return on investment: how to calculate and improve ROI in B2C
October 14, 2025
How to build, validate and optimize marketing mix modeling for better ROI
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