Case Studies

    Kristiania University College: A Success Story

    5 min read
    Kristiania University College: A Success Story

    While Norway's educational scene was navigating a 12% dip in student sign-ups, Kristiania University College stood out with a 19% surge in applications. Learn how they achieved this remarkable growth.

    education
    case study
    Kristiania
    university
    enrollment

    Kristiania's tale is a solid nod to the muscle of analytics in shaping the future of edu-marketing. It drives home the point that a well-crafted brand story, backed by data, can indeed move mountains.

    Back in 2022, while Norway's educational scene was navigating a tricky 12% dip in student sign-ups, Kristiania University College stood out. With an eye on the prize of becoming the go-to professional university in Norway by 2030, they turned to cutting-edge data analytics, teaming up with Analytical Alley and Knowit.

    Shedding its old name for the catchy 'Kristiania,' the university embarked on a quest to cut through the educational marketing clutter. Their goal was to elevate the brand's profile and make their courses more appealing to potential students.

    We devised a shrewd plan for growth that wouldn't send their media spending through the roof. Kristiania kicked off their promotions early, stepping ahead while others were still in the planning phase.

    Breaking down the results:

  1. A notable 19% surge in student applications, which meant welcoming 4,921 new students, sailing past their enrollment goals.
  2. A striking 47% increase in media profitability, jumping from 5.4 to 8 applicants per 10k NOK invested.
  3. A remarkable 48% uptick in application conversion rates.
  4. A 21% increase in brand awareness, boosting Kristiania's visibility and appeal.

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