Knowledge Hub

Incrementality vs ROAS: making smarter B2C marketing budget decisions

January 15, 2026

Incrementality vs ROAS: making smarter B2C marketing budget decisions

GA4 vs MMM: How to measure B2C marketing effectiveness

January 13, 2026

GA4 vs MMM: How to measure B2C marketing effectiveness

Marketing mix modeling implementation timeline: a practical guide

January 12, 2026

Marketing mix modeling implementation timeline: a practical guide

MMM vs Multi-Touch Attribution: When to Use Each Approach in B2C Marketing

January 7, 2026

MMM vs Multi-Touch Attribution: When to Use Each Approach in B2C Marketing

Marketing budget allocation: Optimizing ROI across channels with econometrics

January 6, 2026

Marketing budget allocation: Optimizing ROI across channels with econometrics

In-housing marketing mix modeling vs. agency: which is right for you?

January 5, 2026

In-housing marketing mix modeling vs. agency: which is right for you?

Does GDP growth predict B2C market performance?

January 2, 2026

Does GDP growth predict B2C market performance?

Pitching econometrics to colleagues: how to secure buy-in for marketing mix modeling

December 30, 2025

Pitching econometrics to colleagues: how to secure buy-in for marketing mix modeling

Building PyMC marketing models: a practical guide to Bayesian MMM for B2C brands

December 29, 2025

Building PyMC marketing models: a practical guide to Bayesian MMM for B2C brands